shoefabrik and Helly Hansen have partnered for over two decades to craft diverse, high-quality outdoor footwear, from casual slides to advanced mountaineering boots. This enduring collaboration reflects our shared dedication to innovation, quality, and performance, strengthening Helly Hansen’s position in the outdoor footwear market.
20-Year Partnership

shoefabrik and Helly Hansen have built a strong relationship that has spanned two decades. Over these 20 years, the partnership has evolved, delivering innovative footwear products while maintaining trust, quality, and mutual growth. The collaboration demonstrates how the two companies can work together successfully over the long term, continually adapting to new trends and consumer demands in the competitive outdoor apparel and footwear market.

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The longevity of the partnership is a testament to shoefabrik’s ability to provide high-quality footwear solution services and Helly Hansen’s dedication to offering premium outdoor Footwear products. This enduring relationship highlights our shared vision, commitment to excellence, and ability to overcome challenges together while staying relevant in an ever-evolving industry. shoefabrik’s ability to innovate while maintaining consistency has been a key factor in their long-lasting partnership. 

Outdoor Performance Focus

Helly Hansen is known as a global leader in outdoor apparel, equipment and footwear, “trusted by professionals” and Outdoor enthusiasts alike, and shoefabrik plays a crucial role in ensuring the brand delivers on its promises. From extreme environments to casual outdoor activities, the partnership ensures that the footwear designed is durable, high-performing, and aligned with Helly Hansen’s outdoor ethos. Whether it’s mountaineering or hiking, the products developed through this collaboration stand up to the demands of the outdoor world. 

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shoefabrik’s expertise allows Helly Hansen to offer a wide range of footwear, covering a full spectrum of categories. The product line spans from casual pool slides to highly technical, high-specification mountaineering boots. This versatility shows shoefabrik’s ability to adapt to different footwear type needs while maintaining high quality and performance, whether it’s for everyday casual wear or specialised outdoor equipment. 

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As a recognised global market leading outdoor apparel brand, Helly Hansen has relied on shoefabrik to align its footwear offerings with its high standards for technical innovation, comfort, and performance. The seamless integration of footwear into Helly Hansen’s broader product lineup ensures a consistent brand experience across all categories, strengthening the brand’s identity in the competitive outdoor market. 

Full Resource & Service integration

shoefabrik has provided Helly Hansen with end-to-end support, from product design and development to manufacturing and logistics. The fully integrated resource and service model ensures that every stage of the product lifecycle is handled with precision and efficiency. This close integration allows for a faster turnaround times, increased quality control, and a more responsive approach to market demands, solidifying the partnership’s success. 

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